Top 10 reasons why you’re website needs SEO

What is SEO?

How does SEO function ?

SEO Search engine optimization work using bots {crawler or spiders} and analysing billions of pages across the website with search engine algorithms. The search engine crawls the internet to find, index and then rank the content using the algorithms based on numerous factors to provide the user with trustworthy search results for their search queries.

SEO is mostly focused these components

Keyword

Figuring out keywords and using the word in your content, title, heading, and meta descriptions so that the users search match with creating a valuable content and original content using the keyword which meets the users intent.

On page optimization

On page optimization involves an optimization element that is directly applied to the website to enhance the visibility and ranking in the search engine result the on page element is aligned with search engine algorithms.

Off page optimization

On page optimization focuses on building the website’s reputation and authority through external efforts like backlink and brand mention. The off page shows the search engine that the website is valuable and trustworthy.

Technical optimization

Technical optimization ensures that the website is optimized for crawling and indexing by the search engine which includes making sure that the site loads fast, the site mobile friendly majority of the users use mobile and the use of internal links to others blog posts and external links in reputable sources.

Local optimization

Local optimization is for businesses targeting local audiences; it help the website appear in the local search result and nearby maps.

10 reason why your website needs SEO

Increases website visibility

 The most important reason why companies invest in SEO is to improve their online ranking, higher the rank on search engine results page the user is most likely to click to the website site. SEO makes your website more visible so that your website is not hidden behind all the competitors. Most website visitors come from organic traffic rather than paid ads and social media click websites to rank higher in the search engines results through organic traffic tends to attract more people and over time the ranking increases. 

Attracts quality traffic

SEO attracts organic traffic to your website. The users who are looking for you are interested in you and value your work. The users who will find your website through unpaid ads in the search engine results and attract the target audience who are most interested in your business and it increases in the quality of traffic. The quality of the content also impacts the search engine ranking.

Low cost effective marketing

SEO is often called as the low cost compare to the benefits of the website it attracts organic traffic to your website without paying for any of the ads in social media and other platforms if SEO is set up it can be seen as a long term investment because your website may gain attention over time and attract organic traffic without any additional payment.

Built trust credibility

As we all that people naturally trust the top results of google in the search engine result if the site ranks high the user will assume that the website is trusted, reliable and credible source of information we also know that google only places the high value content on top of the search engine page with the help of SEO it can be possible.

Improve user experience

The people online want a easy, fast and mobile friendly way to find information about the services or product the users want a direct result of what they are looking for and the user don’t want anything else or they may leave the site quickly which means that SEO is not only about keywords but it is about helping you to improve the user experience by creating positive interaction with the users.

 Beating the competition

SEO built you with all the social media marketing which help you reach to a larger audience which will result in ranking on top of the search engine result the main objective of a business man is to have interested user in their site and many business owners who don’t have SEO in the website that’s the reason why they are found in the second page of google search engine result and almost 70% of the users never go there the top ranking results are the best choices for the user.

Analyse user insight

Since now a days the users research everything before purchase and every search term a user type shows the want and need of the user and seeing which keyword brings users to the site SEO helps you to know the users wants and needs the blog post or page get the most view and share you can see which headline attracts the most click and also help to predicts trends as over time keyword search volumes changes. When you understand the users intent you can create content that is more relevant to the users SEO analytic can help you show where the traffic comes from.

Boost all the marketing activities

SEO boosts all the marketing activity as it is the main source of marketing such as content marketing, social media, email marketing and paid advertising platforms these following sources are deeply connected. Content marketing when you create a blog post or videos it helps you reach the audience. Social media when the website ranks higher in the search engine more people share the content on social media and more often content performs better on social media because it’s easy and clear. Email marketing most of the newspaper often links to blogs and pages if these pages are SEO optimise with good structure and valuable content which will the users to stay and attract more. Paid advertising platforms Google ads and social media ads perform much better because it makes the page faster, more relevant and trustworthy which improves the page’s value.

Local search benefit

Though local SEO you can target the local people around your because the business will appear in the google map which will attract local searcher local keyword ‘near me’ which make the users visit the website and might help you compete with the larger brands in the city you can build trust through the rating and review.

Ensure long term stability

As the world is changing which means competition, change in technology and change in user behaviour SEO helps you to adapt to these changes new technology such as AI assistants have changed how people find information that’s why SEO strategy helps your website to stay up to date and visible to the users.